About US
Who We Are
- TIJARA stands as a global trading and distribution expert, specializing in the realm of Branded Consumer Goods.
- Delivering comprehensive FMCG solutions encompassing product identification and selection through to retail availability and consumer engagement. Effectively overseeing supply chain management, logistics, distribution, sales, and marketing across global markets.
- Established in 1992 with a primary focus on consumer goods, Tijara is committed to facilitating the expansion of multinational brands and companies into emerging markets. Through strategic collaborations, Tijara has established strong partnerships with industry leaders including Procter & Gamble, Kraft Foods, Barilla, Nestle, and various other distinguished organizations.
- Tijara fast growth extended into emerging markets, spanning from Africa to the Middle East, strategically covering key regions across EMEA including Saudi Arabia, Qatar, UAE, Kuwait and beyond, reaching a presence in over 25 active markets. Additionally, Tijara broadened its product portfolio by engaging in partnerships with leading intellectual property owners such as Disney, Mattel, Nickelodeon, Sanrio, and others, offering a comprehensive range of licensed consumer goods.
- Committed to delivering quality brands, Tijara serves consumers through partner channels in diverse markets, ranging from Domestic Retail to Travel Duty-Free Retail, Diplomatic Retail, NGO’s and UN organizations.
- At our core, we prioritize development and growth, striving to uphold our reputation by securing optimal market potential for the diverse products and brands in our portfolio across various market segments.